Pulse›Media 360 & Landscape
⌘ K
Viewing as·Target Group M30-59·
Range
Media 360 & Landscape
XTB vs eToro · Trade Republic · Degiro · Target Group M30-59· Worldwide
Total Market Spend 2025
91.54M€
+14.5%vs 2024 · Worldwide
XTB Spend 2025
21.87M€
+18.4%23.9% of market
Category Leader
eToro
+22.0%€37.52M
Active Players
4
+0.0%Worldwide online trading
Media Investment by Players · 2022 – 2025
Annual paid media spend · TV, Digital, (D)OOH, Radio · Worldwide · Kantar AdEx
Category Spend Seasonality · 2025
Monthly trajectory · Worldwide
SIGNATURE
Media Mix · 2025
Channel allocation · Worldwide
Total
€91.54M
2025
TV34.9%€31.94M
Digital48.0%€43.96M
(D)OOH11.4%€10.43M
Radio5.7%€5.21M